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Sparx team has increased our user generated content by 300% over the last two years.
Chris Blatz, Director of Marketing, IMCMV Holdings, Inc
The Challenge
Margaritaville came to us with the challenge of increasing the number of social media fans, their engagement, and impressions and reach for restaurant locations across the country. As a recognizable brand, they already had a strong base of followers but they wanted to reach new levels of social media success in order to further see success in their stores.
The Solution
Targeted ads and organic posts with creative and engaging content the fit right in with the fun and laid back Margaritaville style. In addition, we implemented fun contests for followers across social media channels, not only increasing the fan base, but also increasing their engagement. We also created several social media influencer campaigns to highlight some of their limited time only menu items and events.
The Results
+6%-26.5%
Reach/Impressions
+6%-26.5%
Fans
+6%-26.5%
Engagement
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