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Sparx stepped in to help the Lone Star community with a social awareness campaign in a major time of need.
John Wilhelm, Brand Director, Pabst Brewing
The Challenge
Pabst wanted to amplify their give back program for those in need due to the devastation of Hurricane Harvey in 2017. As a proud Texas brand, Lone Star Beer felt it was necessary to get involved to help those affected by the hurricane. Lone Star Beer wanted to help while also creating stronger brand awareness.
The Solution
Target audiences in surrounding areas with a strong sense of Texas pride and desire to help others affected by Hurricane Harvey. The ads were optimized for clicks, run with special messaging to send people directly to the fundraising page.
The Results
1,000+
Clicks
127,000+
Impressions
$39,358
Funds Raised by Lone Star
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