Pabst wanted to amplify their give back program for those in need due to the devastation of Hurricane Harvey in 2017. As a proud Texas brand, Lone Star Beer felt it was necessary to get involved to help those affected by the hurricane. Lone Star Beer wanted to help while also creating stronger brand awareness.
Target audiences in surrounding areas with a strong sense of Texas pride and desire to help others affected by Hurricane Harvey. The ads were optimized for clicks, run with special messaging to send people directly to the fundraising page.
Funds Raised by Lone Star