Blog
How to choose a Micro-Influencer to Make Your Marketing Campaign a Success
1.Choose Your Objective and Metrics When it comes to defining a solid strategy, a clear objective should always be at the forefront of your strategy. This means defining your goal whether it’s creating brand awareness, boosting SEO, driving internet traffic to your...
How To Make Company Culture Your Next Social Media Campaign
Despite the increased interest surrounding company culture, many businesses neglect the opportunity at hand when it comes to leveraging theirs. Company culture; this golden opportunity is the gateway to your next social media campaign and serves as a key...
Content Marketing for Those Who Have Seen It All
As consumers we are inundated with sales pitches and information about why we should buy a certain service or product on a frequent basis. When we add in digital and social marketing it can feel almost nonstop and invasive. I personally am a hard sell skeptic, and...
Looking Ahead: A Glimpse Into This Year’s Social Trends
As we wrap up the first month of 2018, we should take time to notice the many ways that social media marketing may evolve throughout the rest of the year. Buffer Social and Social Media Week came together to do some research on the topic, in order to shed light on...